Our existing web of government support can feel inefficient and hard to navigate, demanding more out of our poorest neighbors than is ever asked of their counterparts. Direct cash hopes to change that.

We began our journey as baby people, not cash people. We are intensely focused on supporting children during the earliest days of life -- from the moment a mother learns she is expecting, through a child’s first three years. The support our nation provides families during the earliest days -- albeit well-intentioned -- is unable to fully address the reality of living in poverty. While we live in a time of intense political polarization, ensuring that babies are fed, housed, and safe should not be a controversial stance. We know cash is not a silver bullet. However, it does provide the simplest, most effective, and most efficient way to ensure that all members of our next generations are given equal opportunities to grow into happy, healthy, and productive adults.

Our hope is that the program we incubated and then spun out into its own 501c3, The Bridge Project, will add to the growing body of evidence showing unrestricted cash works, ultimately leading to a shift away from complicated, punitive policies and toward ones that are effective, offer dignity, self-determination, and trust, and prioritize our country’s greatest investment -- our future generations.